Are You Buying AI Per Seat Or Per Token? That's the Wrong Question. Ask This Instead.
This video argues that traditional SaaS pricing models like 'per seat' or 'per token' are inadequate for valuing AI in enterprise settings. The author introduces 'intelligence' as a third economic input, alongside people and capital, emphasizing that AI's value isn't just in compute (tokens) or user access (seats) but in its ability to drive tangible business outcomes. The key takeaway for enterprises is to shift towards outcome-based pricing and focus on developing internal AI fluency and forward-deployed engineering to effectively leverage AI, rather than just capping spend, thus unlocking significant upside and fostering deeper partnerships.
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The central premise of this video is that AI introduces a fundamentally new economic input, which the author calls intelligence, to enterprise operations. Traditionally, companies have managed two primary economic inputs: people and capital. While tokens are a measure of compute and seats are a SaaS measure for user access, AI itself represents intelligence, and its value should be viewed through a new economic lens.
The video highlights a common pitfall: enterprises getting stuck on traditional pricing and valuation models (e.g., per seat, per token) for AI solutions. Procurement teams, in particular, struggle with how to pay for AI, often reverting to familiar SaaS metrics. The author argues this is asking the wrong questions, as AI's true value lies in the intelligence it provides and the economic value it creates directly for the customer.
An example is given of a healthcare payments company, Cedar, using an AI agent named Kora to handle patient calls, check identities, explain charges, confirm insurance, and facilitate payments, even at 2 AM. The hospital, as Cedar’s client, doesn't care about the number of tokens Kora used; it cares that the bill got paid. This illustrates that the value delivered is the outcome, not the underlying compute or user interaction.
For CFOs, this shift in valuing AI presents a significant challenge. While companies may know what they're paying for in tokens, they often lack the know-how to earn a return on that investment because they don't understand how to allocate intelligence effectively. This changes the perceived value of a partnership.
For individuals within an organization, this creates a massive opportunity: to become a manager of intelligence. Instead of merely using AI to finish reports faster, individuals can leverage AI to find the root cause of customer problems and fix them. This requires a mindset shift from being a user of AI to being a manager of AI, deciding where and how the company's intelligence is deployed for maximum impact. This is something that everyone, from leaders to individual contributors, is figuring out together. Learning to turn AI resources into valuable work can significantly expand one's scope of responsibility.
The video also addresses why pricing comes up. The fundamental issue with purchasing intelligence as a business is its difficulty to value. Familiar pricing boxes like 'per token' or 'per seat' help procurement manage spend, but they don't guarantee useful thinking or outcomes. The burden of capturing enough value to justify the cost typically falls on the buyer. Many companies, in an effort to cap the spend and experiment cautiously, are under-invested in AI because they haven't figured out how to translate AI capabilities into ROI at scale. They lack the missing know-how to assign AI tasks effectively, change surrounding processes, or even evaluate the quality of AI-generated answers. A compelling AI demo doesn't equate to organizational readiness to use it effectively.
The concept of forward-deployed engineering is introduced as a pathway to bridge this gap. These are engineers who work closely with customers' organizations to turn technology into working systems. Their role is to help companies take purchased intelligence and turn it into value. OpenAI, for example, is described as a 'deployment company' with engineers working alongside business leaders and frontline teams to identify opportunities and build/test/deploy systems connected to customer data and processes. Anthropic also engages in similar forward-deployed engineering efforts through joint ventures with firms like Blackstone.
This leads to the idea of deeper partnerships, where commitment extends beyond mere usage metrics to focus on shared outcomes. While per-seat and per-token models exist, there's a growing trend towards outcome-based pricing or even joint ventures in cases where there's appetite for deeper commitment. Outcome pricing means a company pays when the AI delivers a result (e.g., a bill paid, a ticket resolved).
Such outcome-based models fit well in closed-loop scenarios (like the Cedar/Kora example). However, for more complex programs (like the equipment maintenance example where an engineer needs to distinguish between two seemingly similar faults), pure outcome pricing is harder to implement. Here, the focus shifts to ensuring that people are equipped to deliver value with the AI.
The author points to examples like Shopify and Block (formerly Square), which are highly AI fluent organizations. Shopify's COO Jess Hertz describes achieving a healthy return on AI spending, maintaining flat headcount while growing revenue by 34% (Q2 2026 vs. Q2 2025). Block has also cut its workforce and put AI at the heart of its business, showing 25% gross profit growth (Q2 2026). These companies demonstrate that high AI fluency enables buying usage and keeping the gains. For companies with low AI fluency, deeper partnerships, forward-deployed engineering, and integrated software + consulting are more suitable.
Ultimately, the call to action for individuals is to be a manager of AI – to lean into this role, decide what intelligence belongs where, and drive impact. The author encourages leadership to implement a revenue-project test: free up productivity, staff a new project that couldn't be resourced before, and attribute the resulting revenue to AI. This concrete thinking is crucial for moving beyond just cutting costs and instead leveraging AI for significant upside, as there's no ceiling on upside when innovation is embraced boldly.